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Unilever keeps spending behind its brands steady | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Christopher Lombardo

According to Unilever CEO Alan Jope, the CPG intends to “adequately” invest in its brands, while watching its competitive spend “like a hawk.”

http://strategyonline.ca/2021/10/22/unilever-keeps-spending-behind-its-brands-steady/
 

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